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Savvier Satisfies Customers - 20 Years In Marketplace Engenders Trust

CARLSBAD, Calif., September 10, 2004 - BodyFlex Plus, Savvier LP's first long-form show, rocketed to #1 in the IMS rankings less than four months after testing. BodyFlex Plus was nominated for four Electronic Retailing Association (ERA) Awards, including Infomercial of the Year.

Bolstered by the outstanding success of its BodyFlex product, Savvier LP is already looking to expand internationally, with plans to enter the market in 70 countries around the globe. According to Jeffrey Tuller, Savvier President, Savvier is also preparing a number of other products for direct response introduction. Jeffrey Tuller states, "We don't spend a lot of time celebrating our current success. Our business plan is to identify quality products that we believe will do well in the direct response industry and go to market with them." Says Jeffrey Tuller, "Savvier wants to build growth solidly and consistently rather than focus on the performance of a single product."

"We've always had a 100% satisfaction guarantee with the BodyFlex product," says Savvier President Jeffrey Tuller, "and from all the letters we receive, we know that our customers are very satisfied. BodyFlex has been in the marketplace for almost 20 years selling millions of units, and our customer satisfaction is very strong."

Formed by Jeffrey Tuller and Jack Chang, Savvier LP has very quickly made itself one of the leading infomercial companies in the industry. Savvier's success is due in large part to its expertise in marketing, product development, manufacturing, and domestic and international distribution. Savvier has the financial resources and direct response expertise necessary to bring concepts to the marketplace successfully. Developing products in all the major direct response categories, Savvier specializes in fitness, personal care, housewares and kitchen.